The Birth of a Book

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Books, like children, begin with an idea, a spark, a desire to create something out of ourselves. The idea for The Veritas Deception came to me over twenty years ago when I was working full-time in corporate America. At the time, my writing consisted of persuasive marketing pieces aimed at changing consumer behavior. I began to think about the extent to which we are influenced by media and advertising and from these musings my book began to take shape.

Over the next twenty years, in between changing jobs, having children, homeschooling children, moving, and other life events, I picked it up and put it down too many times to count. Finally, four years ago, after attending my first Thrillerfest writer’s conference in New York, I decided it was time to get serious about my writing again.

I built a website, e-published an earlier book, wrote two other books and finished The Veritas Deception. I attempted to get an agent for a year, and after coming close several times, finally decided to publish on my own. I developed a crowdfunding campaign and raised money to publish independently.

Thanks to referrals from other author friends, I found the perfect editor for my book—one who had been a top New York editor for years and was available for freelance work for the first time. When she handed me a fifty-page “letter” with suggested changes, I was so overwhelmed that I didn’t pick it back up for over a week. I took ninety percent of her suggestions, expanded the plot and had to go back and do a lot more research. I worked on the book all last summer, and she and I went through several rounds before she deemed it “ready.”

But the work was far from over. Still ahead were all the production steps required and normally handled by a publishing house. While the idea of going “indie” appealed to the entrepreneur and marketer in me, I will admit to being a little daunted at all the tasks needing to be done. Next step was the copy editor and deciding on which of her suggestions to take. That took another couple of months. By spring, the book was ready and marketing and production was in full swing.

I started a publishing company with my sister, Sailor Dance Publishing, and put together a marketing plan. Cover design, manuscript conversion, ISBN procurement, social media promotion, and arranging for launch tours has kept me very busy. But the hardest part has been the proofreading and proofreading and proofreading. I used to stress over a single marketing letter to make sure it was perfect before sending out. Imagine having to make sure that 300 pages plus are all error free. I read aloud—that’s the best way to catch contextual typos and have at this writing read the book at least three times aloud (not to mention the dozens of times I’ve read it after changes and developments). No matter how much you like your book, after reading it that many times, you never want to read it again. I have one, maybe two more read alouds to look forward to before the book launches on August 10th—a date I chose to honor my mother as it is her birthday.

Now comes the fun and scary part. The launch. Will others like it? Will it sell? Will I get criticized? (of course). It’s hard to let it go after developing and nurturing it for so long. But it’s time to push it out into the world and let it speak for itself. And it’s time for me to move on to my next book. And I’m ready. Almost.

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